{"url":"https://aibuildindex.com/industries/marketing-agency","updated":"2026-11-04","window":{"start":"2025-12-01","end":"2026-11-04"},"currency":"USD","industry":{"name":"Marketing and sales","group":"Digital and media"},"sample":{"posts":2434,"priced":1592,"ranked":true},"cost":{"p25":400,"median":2800,"p75":9030,"p90":22080,"fixedMedian":250,"hourlyEstimateMedian":6000,"postedValue":12443174},"rate":{"p25":16.5,"median":25,"p75":36},"measures":{"posts":2434,"median":2800,"rate":25,"applicants":13,"expert":38,"compliance":3.633427533306419,"production":17.3193379087606,"seasoned":46.468401486988846,"momentum":-24.42202926859044},"ranks":{"posts":{"rank":3,"of":36,"percentile":0.9428571428571428},"median":{"rank":15,"of":36,"percentile":0.6},"rate":{"rank":27,"of":36,"percentile":0.2571428571428571},"applicants":{"rank":13,"of":36,"percentile":0.6571428571428571},"expert":{"rank":20,"of":36,"percentile":0.4571428571428572},"compliance":{"rank":27,"of":36,"percentile":0.2571428571428571},"production":{"rank":15,"of":36,"percentile":0.6},"seasoned":{"rank":7,"of":36,"percentile":0.8285714285714285},"momentum":{"rank":24,"of":24,"percentile":0}},"insights":["GoHighLevel appears in 7.6% of posts, 2.4 times the usual share.","Demand leans towards n8n workflows: 11.2% of posts here against 6.2% across industries.","Its share of posts fell 24% between January to March and May to July, before collection widened.","The median build in marketing and sales is $2,800, 1.1 times the $2,500 market median."],"useCases":[{"slug":"back-office-automation","posts":371,"share":14.98,"acrossIndustries":14.23},{"slug":"ai-saas-mvp","posts":322,"share":13,"acrossIndustries":21.44},{"slug":"workflow-automation-n8n","posts":278,"share":11.22,"acrossIndustries":6.22},{"slug":"custom-ai-agent","posts":180,"share":7.27,"acrossIndustries":7.27},{"slug":"crm-automation","posts":153,"share":6.18,"acrossIndustries":4.56},{"slug":"workflow-automation-make-zapier","posts":129,"share":5.21,"acrossIndustries":3.94},{"slug":"ai-api-integration","posts":108,"share":4.36,"acrossIndustries":5.4},{"slug":"voice-agent","posts":93,"share":3.75,"acrossIndustries":2.84},{"slug":"support-chatbot","posts":91,"share":3.67,"acrossIndustries":3.33},{"slug":"seo-content-automation","posts":66,"share":2.66,"acrossIndustries":1.71},{"slug":"document-search-rag","posts":57,"share":2.3,"acrossIndustries":2.26},{"slug":"ai-mobile-app","posts":54,"share":2.18,"acrossIndustries":2.47},{"slug":"social-media-automation","posts":52,"share":2.1,"acrossIndustries":1.41},{"slug":"email-automation","posts":34,"share":1.37,"acrossIndustries":1.59},{"slug":"mcp-integration","posts":29,"share":1.17,"acrossIndustries":0.75},{"slug":"web-scraping-ai","posts":25,"share":1.01,"acrossIndustries":0.62},{"slug":"text-to-sql-analytics","posts":25,"share":1.01,"acrossIndustries":1.32},{"slug":"vibe-coded-app-rescue","posts":23,"share":0.93,"acrossIndustries":1.47},{"slug":"ai-receptionist","posts":21,"share":0.85,"acrossIndustries":0.58},{"slug":"whatsapp-chatbot","posts":18,"share":0.73,"acrossIndustries":1.05},{"slug":"computer-vision-detection","posts":12,"share":0.48,"acrossIndustries":1.08},{"slug":"document-data-extraction","posts":9,"share":0.36,"acrossIndustries":1}],"terms":[{"label":"Claude","count":216,"share":8.874281018898932,"world":6.026604973973395,"lift":1.4725174550553026},{"label":"OpenAI and ChatGPT","count":91,"share":3.7387017255546424,"world":3.034509350298824,"lift":1.232061362798725},{"label":"n8n","count":278,"share":11.4215283483977,"world":6.3774821669558515,"lift":1.790914980143255},{"label":"“Agent”","count":330,"share":13.557929334428923,"world":12.026219394640448,"lift":1.1273642106072912},{"label":"GoHighLevel","count":185,"share":7.600657354149548,"world":3.227299016772701,"lift":2.3551140798072705},{"label":"“Chatbot”","count":101,"share":4.149548069022186,"world":3.138615770194718,"lift":1.3220949529495134}],"systems":[{"label":"WhatsApp","count":124,"share":5.0060557125555105,"world":4.523682810005322,"lift":1.1066327863402121},{"label":"Shopify","count":49,"share":1.9781994348001615,"world":6.492815327301757,"lift":0.304675142458156},{"label":"HubSpot","count":107,"share":4.319741622930965,"world":2.8776704934235537,"lift":1.501124479958018},{"label":"Salesforce","count":22,"share":0.8881711748082357,"world":0.9845662586482171,"lift":0.9020938580890134},{"label":"GoHighLevel","count":330,"share":13.322567622123538,"world":5.717326845586558,"lift":2.3302092012472193},{"label":"Google Sheets","count":158,"share":6.378683891804602,"world":5.709724017334448,"lift":1.1171615077084678},{"label":"Slack","count":179,"share":7.2264836495761005,"world":3.7938112978027827,"lift":1.9048084056688266},{"label":"AWS","count":66,"share":2.6645135244247076,"world":6.329354519881396,"lift":0.420977133774873},{"label":"Twilio","count":120,"share":4.844570044408559,"world":3.7443929141640693,"lift":1.2938198942965637},{"label":"QuickBooks or Xero","count":23,"share":0.9285425918449738,"world":1.9159127195316656,"lift":0.48464764724352943}],"scope":[{"label":"Production","count":429,"share":17.3193379087606,"world":19.999239717174788,"lift":0.8659998156773547},{"label":"Evaluation or guardrails","count":127,"share":5.127169963665724,"world":7.530601383714741,"lift":0.6808446898747631},{"label":"Compliance","count":90,"share":3.633427533306419,"world":6.971793507184673,"lift":0.5211610942811269},{"label":"Security","count":104,"share":4.198627371820751,"world":8.553181783623508,"lift":0.49088485174718527}],"countries":[{"name":"United States","posts":1214,"share":49.01},{"name":"United Kingdom","posts":211,"share":8.52},{"name":"Australia","posts":153,"share":6.18},{"name":"Canada","posts":129,"share":5.21},{"name":"India","posts":74,"share":2.99},{"name":"Pakistan","posts":57,"share":2.3},{"name":"Germany","posts":50,"share":2.02},{"name":"Spain","posts":43,"share":1.74},{"name":"Netherlands","posts":41,"share":1.66},{"name":"France","posts":37,"share":1.49},{"name":"United Arab Emirates","posts":35,"share":1.41},{"name":"Ukraine","posts":19,"share":0.77},{"name":"Moldova","posts":18,"share":0.73},{"name":"New Zealand","posts":17,"share":0.69},{"name":"Turkey","posts":17,"share":0.69},{"name":"Israel","posts":16,"share":0.65},{"name":"Singapore","posts":16,"share":0.65},{"name":"Colombia","posts":15,"share":0.61},{"name":"Ireland","posts":14,"share":0.57},{"name":"Nigeria","posts":12,"share":0.48},{"name":"Switzerland","posts":12,"share":0.48},{"name":"Estonia","posts":11,"share":0.44},{"name":"Bangladesh","posts":10,"share":0.4},{"name":"South Africa","posts":10,"share":0.4},{"name":"Romania","posts":9,"share":0.36},{"name":"Bulgaria","posts":9,"share":0.36},{"name":"Hong Kong","posts":7,"share":0.28},{"name":"Japan","posts":7,"share":0.28},{"name":"Cyprus","posts":7,"share":0.28},{"name":"Sweden","posts":7,"share":0.28},{"name":"Belgium","posts":7,"share":0.28},{"name":"Denmark","posts":7,"share":0.28},{"name":"Austria","posts":7,"share":0.28},{"name":"Greece","posts":6,"share":0.24},{"name":"Italy","posts":6,"share":0.24},{"name":"Philippines","posts":6,"share":0.24},{"name":"Malaysia","posts":5,"share":0.2},{"name":"Poland","posts":5,"share":0.2},{"name":"Portugal","posts":5,"share":0.2},{"name":"Argentina","posts":5,"share":0.2}],"peers":{"group":["technology","media-entertainment","saas","gaming"],"price":["real-estate","business-services","fitness-wellness","agriculture"],"profile":["real-estate","business-services","art-design","retail"]},"note":"A post's industry comes from its title where that names a sector, otherwise from the buyer's stated industry. About 45% of posts can be placed. Figures come from public job posts from December 2025 to November 2026 and show what posts offered, not what was paid. Hourly posts are estimated from rate, length and workload. Industries need 30 priced posts to be ranked, and are left out of rankings when one account makes up over a quarter of posts. Counts under 5 are hidden. Momentum compares January to March with May to July, before collection widened, and is left out where one account is over 12% of posts.","method":"https://aibuildindex.com/methodology"}