# How much does AI cost for sports organisations?

The typical AI build for sports organisations costs $2,100, and half of 213 priced posts fall between $380 and $4,800. That ranks 25th of 36 industries on median cost.

Updated 2026-11-04. Published by VIZIO AI (https://vizio.ai/?utm_source=build-cost-index&utm_medium=referral&utm_content=industry-md). Page: https://aibuildindex.com/industries/sports. Data: https://aibuildindex.com/industries/sports/data.json.

## Key points

- Demand leans towards computer vision: 12.5% of posts here against 1.1% across industries.
- Budgets run below the market: a median of $2,100 against $2,500 overall.
- The most common specific request is back-office automation, at 16.8% of posts.
- The United States is the largest market, with 49% of posts.

## What shapes cost here

Sports builds lean on video and statistics. Computer vision and live data feeds drive the cost, and data rights can matter as much as the code.

## How it ranks

| Measure | Value | Rank |
| --- | --- | --- |
| AI build posts | 302 | 21 of 36 |
| Median build cost | $2,100 | 25 of 36 |
| Median hourly rate | $29.50/hr | 14 of 36 |
| Applicants per post | 13 | 13 of 36 |
| Expert-level requests | 36% | 27 of 36 |
| Compliance named | 3.3% | 31 of 36 |
| Production named | 21.1% | 5 of 36 |
| Buyers with $10k+ past spend | 33% | 30 of 36 |
| Change in share of posts | -13% | 17 of 24 |

## What buyers ask for

| Build | Posts | Share here | Across industries |
| --- | --- | --- | --- |
| AI SaaS and MVPs | 64 | 21.1% | 21.4% |
| Back-office automation | 51 | 16.8% | 14.2% |
| Computer vision | 38 | 12.5% | 1.1% |
| API integrations | 22 | 7.2% | 5.4% |
| AI mobile apps | 15 | 4.9% | 2.5% |
| CRM automation | 11 | 3.6% | 4.6% |
| Make and Zapier | 9 | 3.0% | 3.9% |
| Custom agents | 7 | 2.3% | 7.3% |
| Social media | 6 | 2.0% | 1.4% |
| n8n workflows | 6 | 2.0% | 6.2% |

## Tools and systems named

| Name | Share here | Across industries |
| --- | --- | --- |
| Claude | 7.6% | 6.0% |
| OpenAI and ChatGPT | 3.3% | 3.0% |
| n8n | 2.0% | 6.4% |
| “Agent” | 3.6% | 12.0% |
| WhatsApp | 5.3% | 4.5% |
| HubSpot | 1.6% | 2.9% |
| GoHighLevel | 2.0% | 5.7% |
| Google Sheets | 4.3% | 5.7% |
| Slack | 2.0% | 3.8% |
| AWS | 6.3% | 6.3% |
| Twilio | 3.6% | 3.7% |

## Questions

### How much does an AI build cost for sports organisations?

The median across 213 priced posts is $2,100. Half fall between $380 and $4,800, and one in ten reaches $14,400 or more. That ranks 25th of 36 industries on median cost.

### What are sports organisations building with AI?

The most common requests are AI SaaS and MVPs, back-office automation, computer vision.

### What do AI developers charge in sports?

Posted rates centre on $29.50 an hour, with most between $20 and $40. These are open-market rates; agencies usually charge more.

### Where are the buyers in sports?

The United States is the largest market, with 49% of posts.

### How do you decide a post's industry?

From the post title where it names a sector, otherwise from the buyer's stated industry. About 45% of posts can be placed, so this describes those posts, not every buyer in the sector.

## How to read this

A post's industry comes from its title where that names a sector, otherwise from the buyer's stated industry. About 45% of posts can be placed. Figures come from public job posts from December 2025 to November 2026 and show what posts offered, not what was paid. Hourly posts are estimated from rate, length and workload. Industries need 30 priced posts to be ranked, and are left out of rankings when one account makes up over a quarter of posts. Counts under 5 are hidden. Momentum compares January to March with May to July, before collection widened, and is left out where one account is over 12% of posts.