How much does AI cost for fitness and wellness businesses?
The typical AI build for fitness and wellness businesses costs $2,900, and half of 126 priced posts fall between $830 and $6,300. That ranks 13th of 36 industries on median cost.
What stands out
Fitness and wellness products tend to be consumer apps built around coaching, tracking and retention. Health claims and wearable data need care, even outside formal healthcare.
- Demand leans towards AI mobile apps: 21.5% of posts here against 2.5% across industries.
- “Chatbot” appears in 4.8% of posts, 1.5 times the usual share.
- Competition for this work is high, with a median of 17.5 applicants against 12 overall.
- The median build in fitness and wellness is $2,900, 1.2 times the $2,500 market median.
How Fitness and wellness ranks
How fitness and wellness ranks
Each tick is a ranked industry, lowest on the left. Pink is this one.
- Posts189#26 of 36
- Median cost$2,900#13 of 36
- Hourly rate$27.50/hr#21 of 36
- Applicants17.5#2 of 36
- Expert requests40%#16 of 36
- Compliance4.2%#23 of 36
- Production17.3%#16 of 36
- Seasoned buyers37%#25 of 36
- Momentum-2%#5 of 24
What a build costs
Half of priced posts fall between $830 and $6,300, and one in ten reaches $19,200.
Against the closest sectors
Median build for Fitness and wellness and the sectors nearest in price.
- Financial services$3,000
- Fitness and wellness$2,900
- Business services$2,840
- E-commerce$2,400
- Retail$2,400
- Travel$2,160
- Sports$2,100
How buyers structure the work
Fixed-price and hourly posts, by count.
$1,000median fixed budget
$5,400median hourly estimate
Posted rates: $18/hr to $35/hr, median $27.50/hr.
What is being built
Compared with other sectors, this shows what is distinctive here, not only what is common.
Most requested builds
Share of posts here against all sectors.
- AI SaaS and MVPs29.8%
- AI mobile apps21.5%
- Back-office automation6.3%
- Custom agents5.8%
- Support chatbots4.7%
- API integrations4.2%
- Social media3.7%
- Make and Zapier2.6%
See the numbers
| Build | Posts | Share here | Across industries |
|---|---|---|---|
| AI SaaS and MVPs | 57 | 29.8% | 21.4% |
| AI mobile apps | 41 | 21.5% | 2.5% |
| Back-office automation | 12 | 6.3% | 14.2% |
| Custom agents | 11 | 5.8% | 7.3% |
| Support chatbots | 9 | 4.7% | 3.3% |
| API integrations | 8 | 4.2% | 5.4% |
| Social media | 7 | 3.7% | 1.4% |
| Make and Zapier | 5 | 2.6% | 3.9% |
| CRM automation | 5 | 2.6% | 4.6% |
Most distinctive here
How many times the usual share.
Detailed cost pages
Tools and scope
What buyers name shows the systems a build has to work with and how close it is to production.
Tools and systems named
Share of posts. Names under five posts are hidden.
- GoHighLevel7.3%
- “Agent”6.3%
- WhatsApp6.3%
- Google Sheets6.3%
- Claude4.8%
- “Chatbot”4.8%
- GoHighLevel4.2%
- AWS4.2%
- Slack3.1%
How serious the scope is
Share of descriptions asking for each.
- Production17.3%
- Evaluation or guardrails6.3%
- Compliance4.2%
- Security7.9%
Where the buyers are
Buyers around the world
Countries with five or more posts. Click a country to open it.
Top countries
Share of this sector's posts.
- United States40.3%
- United Kingdom8.9%
- India5.2%
- Canada5.2%
- Australia4.2%
- Pakistan3.7%
- Netherlands3.1%
- Ukraine2.6%
If you are buying
Plan around the range
Half of priced posts fall between $830 and $6,300, and one in ten reaches $19,200. Scope decides where you land.
Start where peers start
After general products and back-office work, AI mobile apps is the most common request here. A narrow first build lets you prove value before you widen scope.
Plan time for shortlisting
A median of 17.5 applicants means screening takes real time. Ask for one similar past project up front.
Compare with similar sectors
Also in commerce and consumer
Price your own build
See the median, range and scope for your use case. If you would rather talk it through, VIZIO AI builds and runs these systems.
Questions
How much does an AI build cost for fitness and wellness businesses?
The median across 126 priced posts is $2,900. Half fall between $830 and $6,300, and one in ten reaches $19,200 or more. That ranks 13th of 36 industries on median cost.
What are fitness and wellness businesses building with AI?
The most common requests are AI SaaS and MVPs, AI mobile apps, back-office automation.
What do AI developers charge in fitness and wellness?
Posted rates centre on $27.50 an hour, with most between $18 and $35. These are open-market rates; agencies usually charge more.
Where are the buyers in fitness and wellness?
The United States is the largest market, with 40% of posts.
How do you decide a post's industry?
From the post title where it names a sector, otherwise from the buyer's stated industry. About 45% of posts can be placed, so this describes those posts, not every buyer in the sector.
How to read this
A post's industry comes from its title where that names a sector, otherwise from the buyer's stated industry. About 45% of posts can be placed. Figures come from public job posts from December 2025 to November 2026 and show what posts offered, not what was paid. Hourly posts are estimated from rate, length and workload. Industries need 30 priced posts to be ranked, and are left out of rankings when one account makes up over a quarter of posts. Counts under 5 are hidden. Momentum compares January to March with May to July, before collection widened, and is left out where one account is over 12% of posts. Read the method
Cite this page. The AI Build Index. "How much does AI cost for fitness and wellness businesses?" Published by VIZIO AI. Updated 2026-11-04. https://aibuildindex.com/industries/fitness-wellness
Get the data as JSON or the page as Markdown. See all industries.
| Measure | Value | Rank |
|---|---|---|
| AI build posts | 189 | 26 of 36 |
| Median build cost | $2,900 | 13 of 36 |
| Median hourly rate | $27.50/hr | 21 of 36 |
| Applicants per post | 17.5 | 2 of 36 |
| Expert-level requests | 40% | 16 of 36 |
| Compliance named | 4.2% | 23 of 36 |
| Production named | 17.3% | 16 of 36 |
| Buyers with $10k+ past spend | 37% | 25 of 36 |
| Change in share of posts | -2% | 5 of 24 |